Twitter has become one of the most popular social media platforms since its development in 2006. Six years later, some are still unaware of the fact that Twitter isn’t just about sharing your dinner or mindlessly chatting about the weather. As Twitter continues to gain users every day, more businesses and institutions are turning to Twitter as a means for advertising, connecting, and gaining brand exposure all in under 140 characters.
With such a limited space to write, how does one truly connect with their targeted audience? Cue the hashtag, a small symbol (#) that can precede virtually any topic or phrase across the Twitter community.
How do Hashtags Work Exactly?
If you work for a large marketing firm or business, you likely already have a large number of followers engaging with you on a daily basis. So, if you already have a good network of followers, wouldn’t you like to expand that network? Hashtags allow you to do just that by linking those who are interested in a common topic.
If you’re going to tweet about a new promotion at your business you might simply use the hashtag #promo, or if you’re the communications manager for a marketing firm you might Tweet a question with hashtags embedded by asking something like, “How many #advertisements do you click on #Facebook?” You don’t have to tack them at the end of a tweet. In fact, weaving them in to your tweets allow your potential followers to read the tags in tandem with the information you want to share with them.
You can even create your own hashtags. For example, you might turn your location into a hashtag if you’re regularly communicating with customers, clients, and prospects via Twitter. Try adding a #CT tag if you’re from Connecticut, or #EastCoast to expand the potential audience further. By centering your hashtags on locations, you’ll find more people who are in close proximity to your brand resulting in more leads.
What else should I know?
Harness the power of searching hashtags on Twitter. You don’t need to add hashtags for your key words to be searchable, but creating relevant hashtags for your business, company, or topics of discussion makes your content easier to find and increases potential feedback and conversation.
So, have fun and get creative with your hashtags, but make sure they are always connected to your personal goals and target audience. Happy tagging and tweeting!