Change for the Better Marketing ™

Client Spotlight: Office of the Healthcare Advocate

Posted on August 7, 2013
Every now and then we like to spotlight currently projects that we're working on, or highlight our clients' celebrations. After all, we work as a team with our clients and wouldn't be able to do what we do without them! Recently, in Connecticut, and across the country major healthcare changes are being developed and implemented and the amount of information is downright overwhelming. What we love about our friends at the Office of the Healthcare Advocate is that they keep their language simple, concise, and they constantly follow their philosophy and mission of "assisting consumers with healthcare issues through the establishment of effective outreach programs and the development of communications related to consumer rights and responsibilities as members of health plans." [caption id="attachment_110" align="aligncenter" width="600"]A screenshot of the OHA website. Visit them at A screenshot of the OHA website. Visit them at[/caption] What makes their website so appealing? We love that the colors are easy on the eyes and match the Connecticut scheme of a serene blue. We are also wild about the ease of access for links and information. Upon loading, the sidebar explains in easy language what users can find in each link. The OHA works to help Connecticut residents make sense of the healthcare reforms, language, and plans that are available, and their information spread helps to deliver answers quickly to those who need them the most. Make sure, upon visiting, to click on the CT Health Plans and Providers for a handy guide to health plans for people of all ages. Each link points you to where you need to be, rather than sending you on a wild goose chase through an already complicated maze of language and policies. What do you love about the OHA and their user-friendly website? Or, tell us what you first notice when you visit a website online!

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