Change for the Better Marketing ™

Three Reasons Why People Leave Your Website

Posted on March 17, 2014
If you're thinking about bolstering your online presence, a quick revamp of your website may be a great place to start. There are so many options for websites, blogs, and forums, that the options can seem a bit overwhelming. Like most things, there are certain conventions and expectations that websites must adhere to. However, that doesn't mean that you should lose your creative spirit. This week, we'll focus on three major "DONTS" of the web design world, and we can help you make sure that your website drives traffic to your products, social media platforms, and most importantly, to you!

Poor Load Time

If your website takes too long to load that may turn prospects away and encourage them to look for products, goods, or services elsewhere. But, how long is too long? The New York Times and Google studied people's searching and clicking habits to find out. Before the days of DSL and Cable modem speeds, people were more likely to wait for a website to load. Today, "People will visit a Web site less often if it is slower than a close competitor by more than 250 milliseconds (a millisecond is a thousandth of a second)." When you do the math that means having less flashy graphics, plug-ins, and pop-ups will result in more viewers coming and staying on your page!

Design Quality

It's tough to think about, but not everyone is website savvy, meaning that some viewers may not know how to navigate a complicated website. This is an easy fix (and we can help you, too!) Make sure that your headings are clear, concise, and easily visible. If your viewer can't find where to "shop", "buy", or "explore" then they're most likely going to look elsewhere. Have your text at an easily readable font size and make sure that if you use designer fonts you host them yourself rather than simply choosing from a list. Not all computers view fonts in the same manner! Make sure, too, that your contact information is visible. Offer a form for visitors to complete to contact you, and make sure that all links are working properly.

Sounds and Music

Remember that your website is a place to clearly showcase your product and encourage people to buy and engage. Having sounds and music for links or even just having songs play while viewers surf is distracting. No one cares what your favorite song is; they want to know why they should use your product or services. The same rule applies for auto play videos. Allow visitors and viewers to customize their experience and let them choose to view videos just like they chose to visit your website. Revamping or starting from scratch can be difficult, but following these three "Golden Rules" will get you started on the path to building a website that people will want to visit! Sources: New York Times

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