Change for the Better Marketing ™

Smuckers uses Social Media Perfectly

Posted on April 29, 2015
We've all had one of those days. You've had a long day at work, you just want to get home and relax, but when you finally do nothing seems to go your way. A close friend of mine recently had one of those days. She is an avid user of social media, so everybody knew that her day hadn't been going to plan, and to top everything off when she went to reach for the jar of peanut butter it slipped and fell from her hands, smashing into pieces on the counter. broken_glass I can't imagine just wanting to sleep off a bad day when you have to clean up peanut butter & glass shards. Thankfully, just a couple days before, my friend professed her love for Smuckers Peanut Butter on twitter... smuckers1 Smuckers was listening, and responded appropriately. smuckers2 Sometimes it's the little things that have a big difference in your day, and Smuckers just gets that!

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